Private Credit Isn’t Just About Yield. It’s About Purpose.

When we launched Avon River Ventures, our goal wasn’t to compete with the banks or replicate what others in credit were already doing. We wanted to build something useful. Something that actually helped companies get through moments where traditional capital either didn’t show up or came with strings that made no sense.

Since then, we’ve quietly backed dozens of operators who needed capital to take advantage of time-sensitive opportunities. Sometimes to secure inventory. Sometimes to refinance high-cost debt. Other times to stabilize operations after a turbulent quarter. We didn’t wait for perfect metrics or polished decks. We leaned into the substance behind the business and the people running it.

That’s why I wrote this recent piece for Forbes: Why Private Credit Is More Than a Yield Play

Private credit has become a vital layer in the capital stack. When done right, it can be both disciplined and deeply aligned with the long-term goals of the business. It’s not just about collecting a coupon. It’s about underwriting a vision, backing real leadership, and staying flexible enough to meet the moment.

We’ve deployed over $300 million across the U.S. and Canada since 2020, but every transaction still comes down to the same question: how do we actually help this company move forward?

That’s what private credit should be. Not just yield. Real purpose.

Krutarth Shah

(CEO, Avon River Ventures)

https://www.linkedin.com/in/krutarthshah-avonriverventures/